// Creative Producer & Filmmaker
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Discover Greenland

Branded Content, Film, Online
Discover Greenland

Discover Greenland

Role: Field Producer / Director
Directing Cameraman: Stephen Roe
Client: Google
Production Company: Lonelyleap NY
Creative Director: Jason Harper
Executive Producer: Anne Hollowday

Southern Greenland is changing faster than anywhere else on Earth. As sea ice melts and glaciers crumble, scientists scramble to measure and photograph the shifting landscape in order to understand how to preserve this strikingly fragile place. Google Maps is committed to documenting these frontiers of climate change to raise awareness and spread an urgent call to action.

Google called upon Lonelyleap and UN Goodwill Ambassador Nikolaj Coster-Waldau to film remote areas of Greenland and make them feel accessible through Google Maps. Our crew, drawn from both our New York and London offices, fought rainy days, harsh weather and travel by boat, plane and four-wheeler to make the shoot happen. With the help of a Greenlandic fixer and plenty of warm clothes, we spent six days filming this magnificent country.